My Work

It is impossible to show you all the tings I’ve done over the course of my career, let’s be honest 24 years of marketing is a long time. So, what I have done is divided this section into two parts.

Part 1: The Case Studies

Here I break down some of my achievements with past clients. As a marketer my goal is to make the company successful and here I will show the variety of ways in which I have a proven track record of going after different KPIs using different techniques and strategies.

Adoption Share

Non-profit adoption agency looking to grow their national profile and establish a meaningful role in Washington DC as to the direction of adoption efforts nationally.

5 Main Achievements:

Redirected social media to be more focused on the goal of increasing profile, increasing the following by 72%
Generated media relations to increase awareness in the DC metropolitan area specifically
Increased brand mentions by 236% on average
Had a follower growth rate of 67% overall across all platforms
Increased engagement across all platforms ~ 134%

AT&T Health

AT&T Health needed a portal & strategy developed to help improve patient satisfaction.

5 Main Achievements:

Designed and built portal under budget and ahead of schedule
Created strategy for new portal promotion
Created collateral for marketing strategy
New portal adoption happened 2 months ahead of schedule using the provided strategy
The portal has improved patient satisfaction by 54%

CareHarbor

Annual non-profit regional Healthcare event located in Los Angeles California wanted to grow the number of patients served during its annual weekend event.

5 Main Achievements:

Increased awareness and attendance 3 years in a row
Event “sold out” in year three in under 5 hours
Created massive media campaign and awareness to the event
Increased social following by 124%
Developed the strategy the organization could realistically implement moving forward

DotCompliance

Salesforce based QMS looking to grow their following and develop a library of industry focused articles and white papers.

5 Main Achievements:

Generated 32 topical and relevant articles and white papers
Grew social media following by 47%
Engineered 4 long term drip campaigns increasing lead generation and sales connections by 82%
Improved conversion rates by 28%
Helped improve customer service response time by increasing the knowledge base of the target audience and changing the dynamics of the questions asked

Equitax

A property and equity tax assessment company needing to transition from a service based business model to a product based business model.

5 Main Achievements:

Successful transition from a consulting services to a product delivery services
Managed transition with immediate revenue gain on product launch of 26%
Created entire brand of new product lines
Increased web traffic and digital client leads by ~150%
Customer Acquisition costs reduced by 80%

Mountain View Group

Video production agency looking to develop a meaningful online presence and marketing effort through social media.

5 Main Achievements:

Created highly dynamic website
Developed and initiated social media marketing campaign
Grew social media following by 86%
Increased unique site visitors by 64%
Improved website load speed and performance index from a score of 55 to a score of 92

National Minority Quality Forum (NMQF)

A minority run non-profit working looking to increase awareness around their annual event as well as get their social media platforms up and running

5 Main Achievements:

Hyped their annual event leading to Vice President Biden guest speaking
Established and grew social media following
Increased media awareness and presence at events
Increased donation amounts by 23%
Established a protocol and system allowing them to manage their own social media

NOVA Scripts Central

Non-profit regional Pharmacy needing to grow the number of patients served in the Northern VA area while also increasing donations and awareness.

5 Main Achievements:

Increased regional patient count by 18%, largest increase to date
Established and grew social media accounts
Designed, implemented and managed 4 major events building awareness
Increased number of donations by 12%
More than quadrupled individual donations donation by and average of $200

ROQMetrics

A Salesforce based Agile Management company looking to build a brand and then sell within 2 years.

5 Main Achievements:

Grew their brand and audience leading to a company sale for 50% more money than determined within 18 months. (6 months ahead of schedule and all without a fully functional product)
Generated speaking engagements for leadership
Directed, designed, and managed trade show appearances
Built brand from the ground up
Launched and grew social media with ~2000 followers on Twitter and Instagram at time of sale

YouCanReBoot

In-person Fitness Bootcamp Company built from the ground up as founding partner offering boxing, weight training, and yoga.

5 Main Achievements:

Increased membership by 2000%
Created entire brand and brand collateral
Established connections with Investors for future growth
Connected and maintained check-in and class system stabilizing class attendance
Established baseline net profit margin per member of 4.2%

zPaper

A digital paper SaaS solution transitioned from a universal application to a Healthcare specific focus with targeted growth during and after the transition.

5 Main Achievements:

Successful transition from a consulting services to a product based company
Overall Revenue Growth of 200% after 5 years (including transitional period)
Client retention rate increased to 80%
Qualified lead generation pipeline increased ~400%
Customer Acquisition costs reduced by 25%

Part 2: Samples, Samples, Samples

Here I have collected as many samples for you as I possibly can. From print collateral to website designs. Emails to Trade Show Booths. Get lost in the sea of awesome-sauce and throw away your floaties cause it is going to be a wild ride.

Business Cards