My Experience

With a talent for building and mentoring high-performing teams, I apply my personal philosophy to maintaining a work environment that is focused on that team growing and excelling together. This creates an incredible pipeline of leadership and talent. That talent pool leads to greater ideas, greater company growth and innovation, and ultimately much greater profitability. I truly believe in helping team members achieve their goals, grow their expertise, then continuing to build a desire to stay with the company.

• Spearheaded growth across multiple industries targeting a variety of audiences
• Improved revenue streams across multiple channels
• Increased ROIs on advertising spends
• Increased customer satisfaction by managing expectations entering the sales pipeline
• Developed cost saving short and long-term marketing budgets
• Overhauled and improved qualified marketing leads
• Decreased customer acquisition costs
• Hired, nurtured and retained high end talent
• Enhanced visual presence for company C-suite executives, including speaking engagements, media presence, interviews, etc.
• Worked with company wide departments to ensure consistent enterprise branding

South Fulton Systems

Chief Marketing Officer

May 2023 – Oct 2023
Laid the marketing foundation for a company launching music business software. I produced and began implementing a 2 year marketing strategy designed to capture 8% of the DIY Musician market. Developed the entire company brand as well as all business collateral required for that brand’s success. While working to secure funding began building out the brand through social media, article development, and developing contacts in the music industry space.

• Developed all foundational marketing material such as brand style guides, Corporate
Identity, marketing strategy, and media kit
• Led generating and capture of 10,000+pipeline for unpaid system BETA testers
• Generated interest from multiple multimillion dollar investors
• Created foundation for social media brand on Instagram, TikTok, Facebook, LinkedIN, and X (formerly Twitter)
• Defined and connected with designated target audience
• Zero budget

YouCanReBoot

Partner & COO/CMO

May 2021 – March 2023
Co-founded a fitness company offering a trinity of fitness class options in a bootcamp style environment. The company offered boxing for cardio, weight training for muscle building, and Yoga for stretching and stress relief. The concept was built around clients being able to build a workout regimen using these three class type options that fit their individual needs. During my time there I not only dramatically grew the client base I created an effective regional marketing campaign that had the company on the verge of funding.

• Developed all foundational marketing material such as brand style guides, Corporate Identity, marketing strategy, and media kit
• Increased client count from 27 – 200 in the span of 5 months
• Demonstrated and documented proof of concept for investors
• Created foundation for social media brand on Instagram, TikTok, Facebook, LinkedIN, and X (formerly Twitter)
• Defined and connected with designated target audience
• Zero budget

Five Minute Productions – Remote

Chief Executive Officer & Chief Marketing Officer

2001 – 2022
Built a growth focused company from scratch in 2001 and led growth for 20+ years. Recruited, trained, and retained a talented team of direct reports in Marketing, Change Management, Customer Experience, and Communications. Formulated a bespoke FMP workforce model, coached leadership team, and built high-functioning/high-retention teams. Targeted efforts on delivering modernized client-facing work products to drive marketing campaigns, content development, change & communications support, and website/application development.

• Spearheaded client growth at rates up to 200%.
• Developed and executed successful growth marketing strategies for clients ranging from small start-ups to large multi-billion-dollar corporations, including companies such as BP, Coke, Delta, Salesforce, GE, Microsoft, AT&T, Baumuller, GP Logistics, Auburn University, Mobile World Conference, and NCR to name a few.
• Orchestrated revolutionary marketing initiatives that drove global brand visibility and customer acquisition, with extensive experience in all areas of product marketing, demand generation, content marketing, branding, channel marketing,marketing analytics, and events.
• Built and led high-functioning/high-retention teams, including Marketing, Change Management, Customer Experience, and Communications, and formulated a bespoke FMP workforce model.
• Successfully targeted efforts on delivering modernized client-facing work products to drive marketing campaigns, content development, change & communications support, and website/application development.
• Fostered an exceptional work environment that resulted in employee retention despite higher-paying opportunities.